W8-Google Ads

 This week I learned a lot about google ads.  This service is amazing.  You type in headlines and descriptions that support your business and google automatically puts them together in different orders to appeal to different customers.  Google even gives suggestions for the keywords and descriptions.  I learned that you can pin different headlines so they only appear in the first spot, etc.  This can help to cut down on ads that would be redundant with the same information repeated.  Google ads also has a function called keyword insertion that allows you to target more customers.  The example given is the word "chocolate."  When you use this code buy {keyword:chocolate} the ads will automatically show when the word chocolate is search.  For example, if someone searched "buy milk chocolate", since the words buy and chocolate are searched, you ad will pop up as "buy milk chocolate."  But if the term "buy dark chocolate" was searched, then the ad will show as "buy dark chocolate."  This can target your add directly to a customer because if you have the headline "buy dark chocolate" and that is what your ad shows when you are searching to buy milk chocolate, you may overlook the ad.