W9-Google Analytics

 This week I learned all about Google Analytics.  Google Analytics is a useful tool that can help to track traffic to your website.  This can be useful to know who is coming to your website and from where.  This way you can tailor your website to certain demographics.  It also can indicate how long customers are spending on your website and whether they are visiting more than one page. This information can help to know whether your customers are actually interested in your content.  You may need to update your website to be more appealing to customers or possibly rework your google ad keywords to better describe your website so that the right customers are seeing them.  I learned how to link both my Google Analytics and my Google Ads so that they can work together to optimize my website.  There is also a way to find out what websites your customers are coming from.  Are they coming from Facebook, Twitter, or Instagram?  This can also help you to understand which platforms you should set your budget for.