ROI & Optimizing Ad Performance

 This week we learned how to track conversions.  I added a conversion tracker to my Weebly website by going to "settings" and then on the left "SEO" and then adding it there.  It seems to be working since I now can see how many impressions and conversions I have.  For my blog a conversion would be anyone who actually clicks on my blog after seeing the ad on google.  I was shocked to see that I actually have had quite a few people click on and view my blog.  I learned that having keywords that actually indicate what my blog is about is better, so I don't have a lot of people seeing my ad and not actually clicking it. In order to optimize my blog more, I took down some of the keywords that didn't pertain to it, such as chocolate cookies, because I don't have a chocolate cookie recipe on my blog.  I also changed a line on my ad to include the tagline of my blog "Warm your kitchen and your heart."  It will be interesting to see how that will affect my conversions.